A Deep Dive into Dating App Annual Earnings

The global dating app industry crossed $6 billion in annual revenue in 2024, and while 2025 brought some unexpected turbulence — Bumble’s steep decline, Tinder’s ongoing reset, and the first-ever slight dip in total market revenue — the sector remains one of the most lucrative corners of the consumer app economy. Grindr, meanwhile, is one of the clearest success stories of the year, outpacing nearly every rival in growth rate. Below, we break down the numbers for 10 of the biggest players in the space.

OUR TOP 3

2025 Annual Revenue Snapshot

Tinder

90%

Match Group (total)

100%

Bumble

45%

Hinge

32%

Grindr

21%

Tinder Rank #1 $1.96B

Still the undisputed revenue king of dating apps, Tinder generated $1.96 billion in 2024 — a modest 1.1% year-over-year increase. In 2025, Tinder faced headwinds: it lost 400,000 paid users in Q1 2025 alone, and new CEO Spencer Rascoff acknowledged the product “had grown stale.” Match Group’s total 2025 revenue was $3.49B, with Tinder still commanding the largest single share.

Match Group $3.49B

Match Group — the umbrella over Tinder, Hinge, OkCupid, Plenty of Fish, Match.com, and more — ended 2025 flat year-over-year, with Q4 revenue of $878M. Adjusted EBITDA for the full year reached $1.2 billion. Hinge remains the group’s most vital growth engine as Tinder undergoes a multi-year transformation.

Bumble $966M Rank #2

Bumble’s 2025 was its most difficult year in recent memory, with total revenue falling 9.9% from $1.07B in 2024. The Bumble App itself brought in $783M, down 9.6%. Paying users dropped 11.5%. Whitney Wolfe Herd returned as CEO and framed the pullback as a deliberate “quality reset” — though the market took note, with $630.5M in non-cash impairment charges pulling net loss to $611M.

Hinge $691M Rank #3

Hinge is the brightest story in the industry right now. Revenue grew 26% in 2025 to $691M, with Q4 alone hitting $186M (+26% YoY). Payers reached 1.9M, up 17%, and revenue per payer climbed 8% to $32.96. Match Group has set a $1B annual revenue target for Hinge by 2027 — a goal that looks increasingly achievable. European expansion markets saw nearly 50% MAU growth in FY25.

Grindr Rank $441M

Grindr is the industry’s standout performer of 2025. The company reported 28% full-year revenue growth, with net income of $95M and full-year Adjusted EBITDA of $196M — greater than Grindr’s entire annual revenue at IPO just three years ago. Q3 2025 alone hit $116M in revenue (+30% YoY). Grindr has now issued 2026 guidance of over $528M in revenue.

Badoo $182M

Badoo — part of Bumble Inc.’s “Badoo App and Other” segment — generated $205M in 2024 and is trending further down in 2025. Quarterly revenue in 2025 ran at roughly $43–47M per quarter, reflecting persistent struggles with user monetization and retention. The brand remains strong in Europe and Latin America but has ceded ground to fresher competitors globally.

OkCupid $120M

OkCupid is bundled within Match Group’s Evergreen & Emerging segment alongside Match.com and Plenty of Fish. The combined E&E group has been in gradual decline, with Match Group acknowledging subscriber erosion in these legacy brands. OkCupid is estimated to bring in around $120M annually, though it is not broken out publicly. The brand remains notable for its progressive approach to identity and matching.

Plenty of Fish $198M

Plenty of Fish (POF) is estimated to account for roughly 40% of Match Group’s combined Evergreen & Emerging subscriber base. The platform brought in an estimated $198M in 2024 — up significantly from its $80M pre-Match acquisition in 2015, but part of a segment that Match Group itself says is in structural decline. Platform migration to a shared tech stack is underway to reduce costs.

eHarmony $7.5M

Once a pioneer of algorithm-based serious matchmaking, eHarmony has seen its revenue shrink dramatically in recent years as competitors have adopted its compatibility-matching approach while offering more flexibility. Estimated annual revenue sits around $7.5M in 2025. The platform still retains a niche audience seeking long-term relationships but has lost its once-commanding position in the premium dating market.

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